Introducing (OKAY)ᴿᴱᴰ : Help us fight pandemics and save lives with digital collectibles and limited edition merchandise, including wristbands, hoodies and t-shirts.
(RED), the organization founded by Bono and Bobby Shriver in 2006 to fight AIDS and global health injustices, has joined forces with popular digital collectibles brand Okay on its mission to spread hope through art and code.
The partnership will focus on the charity auction of unique (OKAY)ᴿᴱᴰ Decimals, which are brand new companion characters joining the Okay universe, expanding from the much-loved original Okay Bears collection. All proceeds will help benefit the Fund for the Global Fund, one of the world's largest funders of global health. Premium (OKAY)ᴿᴱᴰ hoodies, tee shirts and wristbands will also be available for purchase, with a portion of each sale also supporting the Fund for the Global Fund.
Pre-order your (OKAY)ᴿᴱᴰ hoodies, tees & wristbands here! (Apparel photos+ link out to Shopify)