Article: Mo Than A JPEG
Mo Than A JPEG
In collaboration with Movember, We created custom content that allowed thousands of Okay Bears collectors to express their unique moustached bears and visibly share their support for men’s health online.
The campaign resulted in over 100K additional Twitter impressions for Movember, immense goodwill to new audiences, and thousands of dollars in donations raised.
“As a brand Movember is continually striving to innovate and remain relevant with emerging technology and audiences, which was why working with Okay was such an obvious collaboration.
We have seen first-hand how quickly and passionately the Okay Bears community responds, and the positive impact this can have.”
Director of Innovation, Movember